Marketing & Promotion
The BID promotes the District through publications, programs, and advertising. We also host a range of events, including shop local campaigns, street festivals, and seasonal events.
The BID's largest annual event is Summer Space. For two Sundays in September, Montague Street between Clinton and Hicks Streets is closed to vehicular traffic - becoming a pedestrian oasis for visitors to relax, enjoy dance and music performances, participate in activities or learn a new skill, try local cuisine, and enjoy deals and discounts at local businesses. The event is part of Weekend Walks - a series of outdoor street events made possible by the NYC Department of Transportation.
Each October, the BID distributes hundreds of pumpkins for merchants to display in their windows and store entrances. As with all of its seasonal programming, the BID's pumpkin giveaway helped to create a unique and enjoyable shopping experience.
In late fall, trees and light poles along Montague Street are decorated with festive holiday lighting and garland. In December, the BID hosts carolers from the Grace & Spiritus Chorale, who sing Christmas carols along Montague Street following a tree lighting ceremony at the Brooklyn Promenade.
To celebrate Flag Day and Independence Day each year, the BID hangs large flags on each of the District's light poles in addition to distributing hundreds of flags to area merchants.
The BID regularly acts as an advocate when potential projects or policy impact the District’s merchants or property owners. BID representatives regularly attend workshops, testify at Community Board and other government hearings, and meet with city agency officials to voice the concerns and needs of the business community.
When merchants have specific concerns, the BID provides one-on-one assistance to resolve the issue or directs them to the appropriate organization or agency that can help.
The BID advocates for a well-maintained streetscape by monitoring the condition of Montague’s street furniture, roadbed, sidewalks, and signage. Any elements damaged or in need of replacement are then reported to the appropriate City agency.
The BID produces a welcome packet for new businesses that includes the BID's Business Services Guide, which outlines the services available to local merchants.
For those not yet on Montague Street but looking to open a business here, a market profile is available on the BID’s website. The profile includes demographic census data and traffic counts.
The BID provides news and alerts to local businesses, property owners, and subscribers through its quarterly newsletter, regular e-blasts, website, Twitter, and Facebook page. Through a variety of communication outlets, the BID keeps its stakeholders and the greater community up-to-date on BID-sponsored events, resources available, and upcoming projects.